In today’s day and age it’s all about social media. More
than half of the planet is connected to at least one platform of social media. According
to statistic brain the total percentage of 18-24 year olds who already use social media is 98%.
That 98% is our future. There are almost half a billion YouTube users per
month. Which is exactly the reason why any independent filmmaker, film producer
and marketer, or any student trying to showcase their work should be taking
advantage of developing their brand on social media. Anyone can make a post, tweet, or upload a
video, but who’s listening and watching? The only way to get likes, followers,
and subscribers is to build your brand.
You must know who you are, what you are doing, where you
want to go. What is your message, who is your target audience, and what is your
intent. This is the first step in developing your brand for social media.
According to Jason Osder on Lynda you should stop trying
to pull people in; go to where your audience is to engage them. Make connections
with others. Don’t expect viewers if you are not willing to view other videos.
This will also allow you to see what else is out there, too. Make sure your
style and brand is consistent and evolves. Don’t jump from one style to another
over night. If someone likes what they see they will be back for more, so
continue with your posts and videos. There’s always how to videos and tutorials
on YouTube about branding and marketing.
Utilize sources like Tweet Deck and Hoot Suite to get real
live topic updates. The who’s talking about what, then engage them through
twitter. This encounter can lead them to your Facebook or YouTube. Which is
where you want them to go to subscribe and like your content.
As an independent filmmaker it is sometimes difficult to get
an audience to view your work. These are a few tips that I have learned along
the way.